I always get asked “Why ladies’ laptop bags?” And it’s a good question! I suppose I could have done anything really, after all I had no previous experience in design or manufacturing for that matter.
I think it was a chain of events that created enough frustration in order for me to want to change things, coupled with the fact that as an individual I had reached my earning potential as a one woman band delivering marketing services- without massive price increases or investing in a team.
It was a choice between growing my marketing business (where I enjoyed, and still do enjoy working alone) or starting a product based business alongside.
My main driving forces were:
1- To create a laptop bag that didn’t look like it was designed by a man and which reflected what women actually need and want!
2- To create a laptop bag which was affordable for every day working class women but super chic! The only ones I could find which I liked were £300+ and I could never afford them even with a good job! I still had financial obligations to meet and a designer work bag wasn’t one of them ☹️
3- To create a sustainable product built on timeless design, durability, and made from recycled materials with ethics
4-I already had a great following on LinkedIn which is the perfect place to sell these products
5-I love them and live and breath my brand, I use my own products all the time and it’s enabled me to connect with so many amazing business women
6-To eventually build the business to a point where I am able to give back, to really raise awareness around issues women face at work and in life on a daily basis
7-To make a living doing something I love with purpose
I’m a long way off achieving everything I want to with Carter Bags, but I have a kick ass collection and with the support of my amazing network, friends and family and awesome customers- I just know it will be a success.
So much love to you all!
Charlotte Carter xxx
(Director, Carter Bags)