Gender equality in the workplace is progressively improving. So why is the design and marketing of 'computer bags for women' so often overlooked?
This blog aims to dissect the reasons behind this trend. We highlight the statistics of working women in executive roles in the UK. We challenge the apparent unfairness in the availability and design of computer bags for women.
The Need for Computer Bags for Women
According to The Hampton-Alexander Review, women held 33% of board positions in FTSE 100 companies in the UK. This indicates a positive trend towards gender parity in leadership roles.
Despite this, there's a noticeable gap in the market for computer bags that cater to the needs of these professional women. This disparity raises questions about the representation of women in the design of professional accessories, especially computer bags for women.
The Design of Computer Bags
Could there be a gender bias? Traditionally, the market for computer bags has leaned towards a masculine design – often bulky, dark, and strictly utilitarian.
This approach neglects the style and practicality that many professional women seek in computer bags for women. The design bias is not just about aesthetics; it also affects functionality, with many bags being too large or ill-fitting for women's frames.
It also does not take into account the lifestyle of the modern women who has many roles to fulfil.
Scarcity of Computer Bags for Women
A survey across major UK retailers reveals a stark gender disparity in computer bag offerings.
- A majority of available computer bags are targeted towards men, both in design and marketing.
- In leading stores, options that could be classified either unisex or specifically designed for women – were sometimes less than 20% of the total range.
Addressing the Unfairness
The limited availability of computer bags for women is not just an issue of fashion, but a reflection of a deeper societal oversight. As more women take up executive roles, the demand for professional accessories, that cater to their specific preferences and requirements becomes crucial. The current market trend not only perpetuates outdated gender norms but also fails to recognise a vital consumer segment.
The Path Ahead for Computer Bags for Women
Designers and retailers are increasingly recognising the need to bridge the gap in professional accessories.
CarterBags.com, is leading the way. We have taken significant strides in perfecting our range of computer bags, which are specifically designed for women. Our collection blends functionality with contemporary style, perfectly complementing the professional wardrobe of the modern woman.
We offer products that are not just practical but also aesthetically pleasing. Our designs set a benchmark for how retailers can cater to meet the needs of women in the workplace.
Embracing Diversity in Design
The current trend of computer bags designed for men reflects a broader issue of gender bias in product design and marketing.
CarterBags.com is at the forefront of change. We aim to fill a gap in the market by designing laptop bags specifically for women, by women! Ensuring that the professional needs of all individuals are met with equal consideration and quality.